For last year's Meatout, these Florida volunteers held a tabling event and greeted beach goers with vegan food samples.

Have you started planning your Meatout event? Now is the time!

On (or around) March 20, thousands of caring people in all 50 states and two dozen other countries encourage their friends, families, and communities to “kick the meat habit” and explore a wholesome, compassionate diet of fruits, vegetables, and whole grains.

FARM’s Meatout program is the world’s largest grassroots diet education campaign. Its purpose is to expose the public to the joys and benefits of a plant-based diet, while promoting the availability and selection alternatives to meat and dairy in mainstream grocery stores, restaurants, and catering operations.
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Since 1999, FARM’s Sabina Fund has partnered with nearly 150 grassroots organizations across the world by awarding small grants to support their efforts to promote a plant-based diet and animal rights. The Fund honors the memory of FARM President Alex Hershaft’s mother, Sabina. These small grants have produced amazing efforts by creative, dedicated folks who donate their time, talent, and tenacity and require only minimal seed grants to help get their projects started.

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Looking to connect with like-minded people who care about important animal welfare issues? Then, come join us at this year’s Animal Rights National Conference and enjoy the company of thousands of individuals who believe in the inherent self-worth of animals, as well as environmental protection and enhanced public health.

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In discussing tactics for promoting animal rights and the vegan lifestyle, we are frequently confronted by seemingly conflicting choices:

  • Embrace “humane” animal farming as an incremental step –OR- insist on instant veganism
  • Dwell either on symptoms of animal agriculture –OR- on the philosophy of animal liberation
  • Downplay and apologize for our own veganism –OR- lecture righteously

In short, we are asked to choose between effectiveness and integrity.

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An article by Hal Herzog in Psychology Today quotes a 2005 CBS News survey suggesting that 75% of vegetarians eventually revert to eating meat. Herzog conducted his own survey of 77 “ex-vegetarians,” which found that 40% reverted because of the hassle and social pressure, 35% for health reasons, and 20% just couldn’t resist the taste of meat.

The validity of both surveys is flawed by small sample sizes and their reliance on self-identification of vegetarians. Still our personal experience with the “I used to be a vegetarian” refrain suggests that a substantial number do regress.

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The holiday season is the perfect time to give the gift of compassion. So why not show your friends and family how much you care about them and animals by making a donation in their honor?
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Thank you to everyone who attended FARM’s 35th Anniversary Celebration this past Sunday. We had an amazing turn out and are immensely grateful for the support!

The night was filled with compassionate people sharing inspirational stories to encourage us as a movement to keep pushing forward into the New Year. Everyday we hear tragic accounts of animal suffering but we must remind ourselves of the strides we are making towards taking animals off the menu and celebrate each triumph as we continue to fight such cruelty.
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FARM is excited to announce an unprecedented and exciting addition to our Pay-Per-View program: a full-time touring vehicle (mock-up illustration pictured above)! Under the direction of driver/coordinator Jeni Haines, we intend to reach over 100,000 people each year through nearly 300 events, starting June 2012 for Warped Tour.

By showing Mercy for Animals’ powerful Farm to Fridge video, Pay-Per-View continues to provide amazing results: around 80% of viewers pledge to decrease animal product consumption and over 50% of viewers have made these changes 1 month later. Based on the survey data, we estimate that an average of 10 animals per year are spared for each Pay-Per-View participant. If we reach our goal of 100,000 viewers, we can spare 1 million animals in the first year alone! Continue reading »

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Commuters in the Atlanta, Georgia area are seeing a different kind of advertisement this holiday season. Instead of compelling audiences to buy the newest fad item, FARM is prompting individuals to save lives by adopting a vegan diet.

During the month of December, anyone traveling in Atlanta is sure to catch a glimpse of our poignant message along Peachtree Industrial Boulevard at New Peachtree Road, or at one of the other four locations. Interested viewers are encouraged to visit LiveVegan.org for delicious and nutritious recipes and tips on making the transition to an animal-free lifestyle.
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In keeping with the life-affirming spirit of Thanksgiving, FARM’s president and founder, Alex Hershaft, faxed a letter to President Obama asking him to pardon ALL turkeys bound for White House dinners.

The letter thanks the president for granting reprieve to two turkeys and for making healthy eating a top priority for this administration, while urging him to do more than ceremoniously pardon turkeys. FARM asks Obama to create a new White House tradition by becoming “the first president to observe a truly nonviolent holiday season” by pardoning all turkeys.

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