On Saturday June 18th, Food Empowerment Project (FEP) and Santa Clara County Activists for Animals (SCCAA) teamed up (with a little help from FARM’s event materials) to educate children at the Green Kids Conference. The event, organized by an 11-year-old, set out to inform children and their families about environmental issues and opportunities to improve.

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On Sunday, June 26th, FARM staff and volunteers set up a Pay Per View station outside of the DC BBQ Battle. Dozens of event attendees, previously unaware of the conditions farmed animal face before becoming food, were moved by the harsh truth. Several people even promised to avoid meat at the event, despite the complete lack of animal-free options.

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FARM reached new heights in our Pay Per View pilot program this weekend — over the two-day SF Pride festival, over 800 people visited the FARM booth to view a 4-minute video on the horrible truths about animal agriculture. The two days were the most successful Pay Per View events to date!

With three TV’s running for 8 hours each day, there was never a dull moment. Reactions ranged from sadness to anger, but a dedicated group of FARM staff and volunteers helped encourage viewers to turn their shock into action by cutting animal products from their diet.

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On Friday, June 24th, an International Day of Solidarity was held across the world to support the 12 activists in Spain being falsely charged with “eco-terrorism”, and FARM led the way in organizing US protests. The activists, dubbed the Spanish 12, work for legal animal rights nonprofits but are being branded as criminals and denied vegan meals in jail. More information on the case is available from Green is the New Red.

The Equal Justice Alliance (a FARM-led coalition of 100 animal and free-speech nonprofits working to fight animal activist repression) organized protests outside of the Spanish embassies and consulates in Washington DC, San Francisco, and New York City. A letter written by Alex Hershaft, founder of FARM and EJA, was addressed to the Spanish Ambassador and delivered by myself and Green is the New Red’s Will Potter. A similar letter was delivered in San Francisco by FARM’s Alex Felsinger and in New York by PETA’s Ashley Byrne. You can view the original letter here.

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Join a coalition of activists supported by Equal Justice Alliance, Farm Animal Rights Movement and more for demonstrations at Spanish Embassies and Consulates for the international day of action in solidarity with the 12 animal activists in Spain, who have been recently arrested for conducting undercover investigations and open rescues. These arrests mirror the recent attacks on activists worldwide, including the cases of the recently acquitted activists in Austria and those in the US who are victims of designer legislation directed towards animal activists. Solidarity is more than just a word – join the public outcry against this severe injustice!

RSVP on Facebook for our demos in Washington DC, New York, or San Francisco!

More information on the case: http://www.animalequality.net/news/twelve-animal-rights-activists-arrested-spain

FARM staff and volunteers took TV’s and tables onto the sidewalks in San Francisco’s Union Square on Monday and Washington, DC’s Metro Center on Tuesday. Dozens of passerby stopped to watch a 4 minute video about the many abhorrent practices of animal agriculture and were rewarded for their time with $1.00 and en entry into our summer Pay Per View Raffle.

While the street-side Pay Per View events drew plenty of attention, the volume didn’t come close to what we saw earlier this month at street festivals in San Francisco and DC. Next weekend, FARM anticipates hundreds of viewers at SF Pride on both Saturday and Sunday, while brave FARM staff and volunteers will set up Pay Per View near the entrance to Safeway’s National Capital Barbecue Battle in Washington, DC!

We’re also still looking for volunteers at several Warped Tour stops — please get in touch if you’d like to join us!

With summer on the horizon, FARM’s TV public service announcement, which asks views to celebrate spring by considering a vegan diet, was seen 590,000 times throughout the month of June!
The ad reminds viewers that abused chickens, pigs, and other farmed animals are hardly different than our beloved companion cats and dogs, and offers a free vegan starter guide.

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In addition to Capital Pride, FARM staff and volunteers brought Pay Per View to San Francisco’s Haight Street Fair over the weekend. With a booth right in the middle of the festival, the activists were able to show video about the treatment of farmed animals to over 150 people who were eager to earn $1.00 for just 4 minutes of their time.

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On Sunday, June 12th at DC’s Capital Pride Festival, Farm Animal Rights Movement staff and volunteers exposed festival attendees to the cruelties farmed animals face every day with our first trial of an all-day Pay-Per-View event. If you haven’t yet heard, Pay-Per-View is an innovative outreach idea initiated by Compassion for Animals and VegFund where we offer attendees $1.00 to watch a 4-minute video about the suffering of farmed animals.

Using four TV screens set up with two pairs of headphones each, we reached over 250 people throughout the day with a clip of the documentary Farm to Fridge! In addition to paying each attendee $1.00 tucked inside a Live Vegan brochure, we offered them each a chance to enter a raffle in exchange for taking an email survey on the event’s effectiveness.

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Michelle Obama and the USDA announced today that the old meat- and dairy-heavy food pyramid has been replaced with a new symbol called “MyPlate.”  The biggest change? The main illustration makes no mention of meat, opting to list “protein” instead!

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