The holiday season is the perfect time to give the gift of compassion. So why not show your friends and family how much you care about them and animals by making a donation in their honor?
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Thank you to everyone who attended FARM’s 35th Anniversary Celebration this past Sunday. We had an amazing turn out and are immensely grateful for the support!

The night was filled with compassionate people sharing inspirational stories to encourage us as a movement to keep pushing forward into the New Year. Everyday we hear tragic accounts of animal suffering but we must remind ourselves of the strides we are making towards taking animals off the menu and celebrate each triumph as we continue to fight such cruelty.
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FARM is excited to announce an unprecedented and exciting addition to our Pay-Per-View program: a full-time touring vehicle (mock-up illustration pictured above)! Under the direction of driver/coordinator Jeni Haines, we intend to reach over 100,000 people each year through nearly 300 events, starting June 2012 for Warped Tour.

By showing Mercy for Animals’ powerful Farm to Fridge video, Pay-Per-View continues to provide amazing results: around 80% of viewers pledge to decrease animal product consumption and over 50% of viewers have made these changes 1 month later. Based on the survey data, we estimate that an average of 10 animals per year are spared for each Pay-Per-View participant. If we reach our goal of 100,000 viewers, we can spare 1 million animals in the first year alone! Continue reading »

Commuters in the Atlanta, Georgia area are seeing a different kind of advertisement this holiday season. Instead of compelling audiences to buy the newest fad item, FARM is prompting individuals to save lives by adopting a vegan diet.

During the month of December, anyone traveling in Atlanta is sure to catch a glimpse of our poignant message along Peachtree Industrial Boulevard at New Peachtree Road, or at one of the other four locations. Interested viewers are encouraged to visit for delicious and nutritious recipes and tips on making the transition to an animal-free lifestyle.
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