FARM is excited to announce an unprecedented and exciting addition to our Pay-Per-View program: a full-time touring vehicle (mock-up illustration pictured above)! Under the direction of driver/coordinator Jeni Haines, we intend to reach over 100,000 people each year through nearly 300 events, starting June 2012 for Warped Tour.

By showing Mercy for Animals’ powerful Farm to Fridge video, Pay-Per-View continues to provide amazing results: around 80% of viewers pledge to decrease animal product consumption and over 50% of viewers have made these changes 1 month later. Based on the survey data, we estimate that an average of 10 animals per year are spared for each Pay-Per-View participant. If we reach our goal of 100,000 viewers, we can spare 1 million animals in the first year alone! Continue reading »