Thinking about attending this year’s AR Conference, but not sure if you can afford it? Think again!

At FARM, we understand that money is not a luxury most of us have; that’s why we strive to ensure our conference is all inclusive and most importantly—affordable. Bringing everyone across the animal rights movement together is vital to this annual gathering and to the mission of the movement itself. That’s why we offer low discounted rates, scholarship programs, work scholar opportunities, free exhibits and much more. The AR Conference is a place for everyone, so come join us!

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Another amazing organization to receive a grant from our Sabina Fund is the Kairos Coalition; which promotes grassroots advocacy and youth volunteerism to further humane education objectives worldwide. FARM is thrilled to support this group’s collaboration with a budding animal rights youth community in Vietnam to plan and conduct a national Animal Rights Propaganda Poster Contest.

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This is the question many commuters are being presented with thanks to FARM’s current bus advertising campaign. For the month of January, the bus ad could be seen throughout the city of Minneapolis, Minnesota, and this month, folks in the Dallas, Texas area can view the ad.

This straight-forward question is depicted on a photograph of a cat and a pig and is intended to spark conversation and personal reflection. Most individuals don’t stop to really question why we treat some animals one way while we treat other animals in another way. Think about it: Why as a nation, have we decided that cats are “pets” and pigs are food? Why are dogs considered companion animals and cows are a pair of shoes?

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Since 1999, FARM’s Sabina Fund has partnered with nearly 150 grassroots organizations across the world by awarding small grants to support their efforts to promote a plant-based diet and animal rights. The Fund honors the memory of FARM President Alex Hershaft’s mother, Sabina. These small grants have produced amazing efforts by creative, dedicated folks who donate their time, talent, and tenacity and require only minimal seed grants to help get their projects started.

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Looking to connect with like-minded people who care about important animal welfare issues? Then, come join us at this year’s Animal Rights National Conference and enjoy the company of thousands of individuals who believe in the inherent self-worth of animals, as well as environmental protection and enhanced public health.

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In discussing tactics for promoting animal rights and the vegan lifestyle, we are frequently confronted by seemingly conflicting choices:

  • Embrace “humane” animal farming as an incremental step –OR- insist on instant veganism
  • Dwell either on symptoms of animal agriculture –OR- on the philosophy of animal liberation
  • Downplay and apologize for our own veganism –OR- lecture righteously

In short, we are asked to choose between effectiveness and integrity.

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If you enjoy books with drama, adventure, excitement, and even a little romance, you will definitely enjoy John Yunker’s new book, The Tourist Trail. If you love animals you will enjoy The Tourist Trail even more. And if you are someone who is passionate about protecting animals and conserving our oceans, then you better run and get this book now!

The Tourist Trail, by John Yunker

The Tourist Trail celebrates the everyday heroes who spend their lives doing anything and everything they can do to help animals. In the book, John strategically introduces important issues and messages via an entertaining, non-threatening medium. Talking with John recently on the phone emphasized to me (Cindi Saadi) that this man is on a mission to change the way people who strive to protect the Earth and the animals are perceived. And he wants to do it through fiction.

Talk with John and you will have no doubt that animal rights and environmental activists/advocates are in very good hands being portrayed in his powerful and enjoyable truth-based fiction. And hopefully he will inspire many more writers to join him in creating a mainstream movement of animal rights/environmental fiction.

In our phone interview, John talks about the inspiration behind The Tourist Trail and his passion for educating people about animals, the earth, and the people who strive to protect them. He also shares how pivotal the Animal Rights National Conference was for his personal and professional journey. Thank you, John, for raising awareness through your gift of writing!

*****ALSO – for 2 LUCKY PEOPLE – John is generously giving away copies of his book. See details about how to win a copy of The Tourist Trail at the end of this blog interview.*****

FARM:  What inspires you to write?

JOHN: We are in a new heroic age. The heroes in this age are the protectors and the rescuers. The people who devote their lives to these causes and work in obscurity are heroes and heroines. They don’t make a lot of money and they devote their lives to issues that are not very popular. This inspires me to write. It’s what I can contribute. FARM really brought this home for me when I went to the Animal Rights National Conference in 2007. To see so many people from all around the world doing so many things, risking and investing so much of their lives for the animals, was inspirational. Most people don’t know these struggles are going on around the world. If I can create a book that can raise awareness and empathy for how animals and our oceans are treated, then maybe we can get more people’s support.

FARM:  What experiences influenced your decision to go vegan?

JOHN: Attending the 2007 Animal Rights National Conference hosted by FARM in Los Angeles was a life-changing experience, to put it mildly. I had been working on my book, The Tourist Trail, since 2004 and had become passionate about the environment and sea animals. I had given up seafood, but was still fairly ignorant about animal issues around the globe. After the first night at the conference, I called my wife and said, “That’s it, I’m done [eating meat/using animal products].” I went there thinking I needed to learn more for the novel, but that event changed my life dramatically for the better and also broadened the scope of the novel.

FARM:  What was your primary goal in writing The Tourist Trail?

JOHN: I wanted to create a book that would raise awareness and that someone with no knowledge or interest in animal rights could read and come away changed. It is designed to be a thriller, a literary adventure, and to draw you in without being too preachy. I grew up in the Midwest and was raised to be a meat-eater and not think about what I ate. I understand how difficult it is to think about these things and change the way you view the world. This is the person I hope to reach. I would love for people to read the book and go vegan, but I am also trying to show that these activists are worthy of the great epic novels of our time. Their struggle, taking on these unpopular and unprofitable causes, is heroic. We all like heroes, but we don’t realize they walk among us, are vegan, and are striving to protect animals.

FARM:  Tell us about the inspiration behind The Tourist Trail.

Penguins in Punta Tombo Photo by John Yunker

JOHN: In 2004, I volunteered with The Penguin Project, helping with the penguin census in Punta Tombo, in the Patagonia region of Argentina. To say this was life-changing is an understatement. Twenty-five years ago this Magellanic penguin colony was almost wiped out as the Japanese were planning to harvest them to use for women’s gloves. A local park ranger and his wife managed to stop it. Dee Boersma (U. of Washington) started doing research to see if the colony was growing or shrinking. Now the colony is protected and is a popular tourist attraction; however, the penguins must now be protected from tourists during breeding season, and from many threats such as fishing and oil spills.

The people who work on behalf of these penguins are unbelievable. They dedicate their lives to these creatures. A number of the researchers have been there for 10 years or longer, doing the important work of counting and tracking these animals. They never tire. The work is tedious and it’s cold. Water is trucked in so they can have one cold shower a week. They are up at dawn and work until dark. The don’t complain and bear scars all over their arms from the penguins. They band thousands of penguins so that they can find out where they are going. They gather this data so that they can present the government with hard proof that the colony is diminishing and is struggling to find food because of the offshore fishing. Without data, the government will favor the fishermen.

One day in Punta Tombo, there were about a dozen of us eating lunch on the rocks, watching the penguins coming and going on the shore. Looking at the long shore of rocks, I had a vision of someone washing up and a naturalist discovering him. I returned home and wrote a short-story based on that vision. The story won an award and was published, but I wasn’t ready yet to let go of it. So I expanded it into a novel, which after numerous drafts became The Tourist Trail.

FARM:  Why did you choose to focus on penguins?

Penguins in the water at Punta Tombo. Photo by John Yunker

JOHN: Penguins are great animals to focus on for a lot of reasons. As was explained to me, penguins are sentinels of the ocean. They are extremely sensitive to changes and so as we learn about them, we learn about the state of our planet. It’s also hard to meet someone who doesn’t like a penguin. I wanted to make the connection between penguins and the food on our plate. The food we feed to farmed salmon, for example, is being taken away from waters where the penguin feed. We take food from one species to feed another. There is no ethical or guilt-free seafood.

To really see what penguins deal with is incredible. They struggle to make a living, traveling hundreds of miles to get food and raise their chicks. A penguin couple acts as a tag team and if one gets caught in a net and dies, it will likely destroy the family as the other mate will have to leave to save his or her own life. A colony can be decimated very quickly.

FARM:  Do the characters in the book represent real people?

JOHN: Angela seems very real to me, but she is really a collection of voices. Aeneas is a mythical figure inspired by Paul Watson. Ethan has a fair amount of me in him. And so does Robert, whose character goes through a transformation, just as writing this book was transformational for me.

And then there is the penguin character, Diesel, who was inspired by the real penguin, Turbo. Turbo is a special little guy in Punta Tombo who really took to the researchers. You can even pet him and he does not bite. He knows the people and comes when his name is called. He likes to hang out with the humans and tries to come into their offices. Turbo even has his own Facebook page and every year people wait for an update on his page to make sure he returned safely.

The Friendly Turbo! Photo by John Yunker

It’s hard for people to not get attached to Diesel/Turbo. It seems that when there are a lot of a certain kind of animal, we tend to think of them as alike and it can be easier to not care about them as individuals. But the minute one has a name and a personality, people begin to realize that they could all have a personality, a family, challenges, and histories. Just as farm sanctuaries are introducing animals as individual personalities. We are all very good at compartmentalizing. But I think we are getting to an age where those distinctions are going to be hard to uphold.

FARM:  What kind of feedback have you received from people who have read the book? How is the book doing overall?

JOHN: Overall the responses have been very positive. I am self-published and it’s been going quite well. I’ve also been approached by a Korean publisher and it would be amazing to get it published overseas. After reading the book, even some of the most conservative people have paused to think more about the ocean. Some people told me they cried. One person said it was too traumatic and a few people could not finish it. But a lot of non-animal rights people picked it up because it sounded interesting and really liked it. That’s the best review of all.

FARM:  What do you think the animal rights cause needs more of?

JOHN: The thing about both animal rights and the environment is that there is not enough fiction that focuses on these causes. If an activist is included in fiction, the character is typically portrayed as a wacko. I believe this has to change. I did find an agent for this novel and I was heartened to see that my book did not get rejected anywhere because of the animal rights theme. However, publishers are afraid to take chances, which is why the book did not find a home. However, once a few books do break through, then publishers will begin to pay attention. But we need to prove there is a mainstream market. I think it’s impossible to not see animal rights being one of the great mainstream issues of our generation and the next one. I’d like to encourage more writers to write about animal rights and environmental issues.

FARM:  Do you have any projects you are working on currently?

JOHN: Yes, I am working on a loosely-related sequel, so stay tuned! Also, my wife, Midge Raymond, and I have formed Byte Level Books, which is dedicated to publishing books with a world view. We are currently looking for submissions from writers of animal rights or eco-lit. My wife is a full-time creative writer and we previously worked together to write a book with an environmental theme. We know there are so many voices out there and we want to help get those amazing stories out into the world.

Visit The Tourist Trail Web site to learn more about the book or to order copies. You can also connect with John on Facebook and on Twitter @touristtrail or @bytelevelbooks. You can reach him by E-mail at john@thetouristtrail.com.

~ Cindi Saadi for the FARM Blog

BOOK GIVEAWAY DETAILS:

For your chance at winning a free copy of The Tourist Trail, please complete the following 2 steps: (before March 2nd)

1) In a comment to this blog, please answer the following questions:
a) What is the title of your favorite animal rights novel? (except for The Tourist Trail, of course :-) )
b) What type of animal rights novel would you like to see published? i.e. what type of story-line

2) On FARM’s Facebook page find the entry about THIS BLOG POST, then please post a comment to that post with your answers to the same 2 questions above.

**Extra) And for extra chances to win – Send a hello tweet to @FARMUSA and @Touristtrail and mention this blog post!

The two winners will be selected on MARCH 2nd, so enter soon!

It’s the day after the Oprah “vegan” show and reactions are all over the map. Online, the vegan viewers have expressed everything from intense anger, to mild disappointment, to joy and elation. Expectations were definitely soaring high in the vegan community prior to the show, which perhaps contributed to many people feeling quite let down. Some online agribusiness-related publications and blogs were pleased with how the show turned out. That should say a lot for those who did not see it.

In looking back at the episode and the 7-day vegan challenge itself, here are some thoughts on how it all went down. Feel free to weigh in with your own thoughts.

THE GOOD:

~ Mainstream Exposure: More exposure for veganism is generally great, especially the type of mainstream exposure that Oprah’s show can offer. (Note that this is also listed in the Bad things list below.)

~ Positive Impact on Staff: A few of Oprah’s staff were able to share the positive impact the change in diet had on their lives. One man announced he was making the switch permanent because the vegan diet really agreed with him. He had more energy and felt better than he had in years. Another man lost 11 pounds and was able to ditch the over-the-counter medicines he normally needs to get through a typical day.  Another staffer credited Kathy Freston for helping her to realize she was addicted to fast food and was following Freston’s advise to give the vegan challenge a full 21 days versus just 7. Even Oprah’s partner was continuing on with it after the official challenge was over.

~ Kathy Freston: She was basically a vegan island on the show, but did pretty well sparring with Michael Pollan.  She also got a chance to say how being vegan sits well with her soul and brought it back to the animals.

~ Exposure for vegan food products: In various food segments, some favorite vegan brands got a little camera time (i.e. So Delicious) and others even got a great a plug from Freston. (i.e. Earth Balance & Gardein)

THE BAD:

~ “Happy Meat”: There was a LOT of reference (Michael Pollan) to happy meat. Pollan continually said how meat is not bad for us and how he gets his meat from organic “humane” farms (which he claimed there are plenty of). He talked about how the animals on these “humane” farms live happy, healthy lives except for that one day when they don’t.

~ Slaughterhouse Footage: Oprah’s cameras and Lisa Ling were permitted to film inside one of Cargill’s facilities. It was a planned filming, and they did not film the actual killing of the cattle, but assured everyone that the bolt to the head was full-proof and fast, and that they were committed to killing these animals with dignity. Oprah also made note (a few times) that even though Ling witnessed the actually killing, she has not stopped eating meat, but is now more conscious about where her food comes from. Online, some ag folks said they were unexpectedly pleased with how the show went and how it showed the “real” truth about the meat industry.

~ Michael Pollan: He deserves a second mention in this list since he was given the floor a lot during the episode. In fact, when people were sharing their success stories, he said he had to interrupt (despite Freston asking him to “let it be”) and reminded everyone that meat is not bad for us. And he shared how often he and his family eat meat. Perhaps he was there to make sure Oprah didn’t get sued again?

~ The Food: Although Freston was leading this challenge and Whole Foods supported it, people seemed less than enamored with the food. I don’t know about anyone else, but I’ve had a lot of delicious vegan food and very few things have made me scrunch up my face. Freston is only one person and could not cook for all of these people’s families, but she did do that for one family and it made a difference. So support is a big key to a successful challenge. If you are trying your own challenge, please check out our Meatout Mondays newsletter which includes recipes with photos, product suggestions, health articles, and inspirational stories!

~ Exposure: This belongs on the “Bad” list too since not all mainstream exposure is good for a cause. Unless you believe all publicity is good. Some might argue that all the less than exciting food reviews and the talk of how people were in the bathroom all the time did not do much to encourage Oprah viewers to try a vegan diet. Plus – this exposure ended up lending a lot of airtime to advocates of “happy meat.”

THE TRUTH:

Was essentially missing. So many important facts were missing from this “vegan” episode.  Not sure they will all get covered here, but here’s the short list:

~ Health Information: Since this was essentially a diet-related challenge, where was the vast amount of health information that is available about the benefits of a vegan diet for your health. There was literally no real mention of these important facts. ????  How about having a physician like Dr. Neal Barnard or Dr. Michael Gregor, or Dr. T. Colin Campbell on the show to give people the TRUTH about animal products and cholesterol, heart disease, diabetes, etc. etc.? If you need more health information and articles, visit www.pcrm.org.

~ Real Video Coverage: of factory farming and slaughterhouses. Not planned visits to one facility. Where were the images of the billions of chickens and how they live out each day of their lives, not to mention the slaughter process.  And how about the life of a sow or a dairy cow? And the list goes on. At least Freston did get a moment to mention the fact that the billions of birds are killed in far worse conditions than what the audience saw in the video. Read more about the animals and about animal farming.  Plus check out some of the dirty secrets of animal agriculture at www.animalagribusiness.com.  And visit sites such as PETA & Mercy For Animals for investigative videos.

~ Other Vegans: It was a show about veganism. How about having some other vegans on the show?  Maybe a vegan athlete?

~ Animal Experts: How about having someone like Jonathan Balcombe or Dr. Marc Beckoff on to talk about the fact that animals have emotions and personalities and are not just items on an assembly line?

~ Environment: Yes, it was a show focused on diet, but how about just a little something regarding our planet and how eating animal products is depleting resources and having a serious impact on the Earth?

~ Vegan mentors for each participant: Freston could not help every single person who was trying to do this challenge with their families, etc.  Support is critical and could have made all the difference for some of the folks, especially the 78 who quit the challenge. Need help getting started? Check out our resources on www.livevegan.org and sign up for Meatout Mondays for weekly recipes and tips.

~ Audience Participation: Oprah is always giving stuff away. If there were samples of vegan foods for the audience, I am not aware of it.  Let the audience decide how some of these alternatives taste for themselves. I bet there are many food manufacturers who would have jumped right in.  We have several generous food manufacturers who support our campaigns and programs each year.  Check out the list of food donors for Meatout 2011 which takes place this March. Host your own event in your community and take advantage of these generous donations.

So what do you think? Was the Oprah vegan experiment a total disaster or did it have some positive, lasting effects? Let us know.

~ Cindi Saadi, FARM Blog

Jo-Anne McArthur has taken countless pictures of animals. But for Jo-Anne, it isn’t just about taking pictures, but is about using images to tell important stories, raise awareness, and put an end to animal suffering.

“With my photographs, I love conveying complex stories about our
relationships with animals. If I take photos of just animals,
it is usually about an animal in a particular situation.” ~ Jo-Anne McArthur

Appolinaire, a gentle gorilla keeper with Ape Action Africa, takes a juvenile gorilla to her new home in a national park in Cameroon. Photo by Jo-Anne McArthur

Jo-Anne’s photographs are vivid and compelling, and her work has been acknowledged and praised by experts such as Jane Goodall. Visiting Jo-Anne’s We Animals Web site is an informative, intense experience. In a recent conversation with me (Cindi Saadi) for the FARM blog, Jo-Anne described the helplessness she experiences when photographing animals while undercover. She also shared two indelible memories of experiences with the animals that confirmed in her heart just how vital her work is.

Click your way through her various photo galleries, watch the videos, read her blog posts. Whether you are clicking your way around her Web site or talking with her one on one, it is crystal clear that this is a woman on a life-long mission to help animals across the globe.

FARM:  Describe your personal history with animals & your path to becoming vegan.

JO-ANNE: As a child, I took in injured animals and had funerals for animals that died in our neighborhood. I had guinea pigs and birds, and always wanted a dog. When I was 10, I felt so terrible for a huge dog named Duke, who was confined in his backyard year-round, that I voluntarily walked and played with him.

One of 5 chickens rescued during an open rescue with Animal Igualdad. Photo by Jo-Anne McArthur

I always had a special fascination with birds. When I was 18, my mom lived in the country and had ten chickens. These chickens became my friends. I got to know their personalities. I knew they liked being inside and being cuddled. In fact, they were always on the patio wanting to come inside.

There were a number of years where I grew increasingly uncomfortable with eating meat, particularly when my mother had the chickens. It was very weird to think of eating my friends. I went vegetarian when I was 20. Then in 2003, I did an internship with Farm Sanctuary. I loved eggs and cheese, but agreed to be vegan for that month. But after that month, I knew I was vegan for life.

FARM:  What inspired you to start the We Animals project and how has it evolved?

JO-ANNE: The formative photos for the We Animals idea were taken while traveling in Ecuador in 1998 as a photographer for an ecotourism book on the Amazon basin. I came upon a monkey who was tied to bars on a window. It was a tourist area and the monkey was trained to pick pockets. I began taking photos of the monkey. I wanted to show people how wrong it was for the monkey to be in this horrible situation, exploited and treated so poorly. Then I latched onto the idea of documenting and educating in this way. I never really got into photography for the technical stuff. I was drawn to it out of my love for story-telling.

Photo by Jo-Anne McArthur (photo related to the annual Calgary stampede)

So I came home and began photographing things nearby, such as petting zoos and circuses. But as I have always loved travel, I realized my desire to help animals and my love of travel could be easily combined. Problems involving animals are international and I could take my camera anywhere.

Initially I went to foreign places and found situations on my own or found an animal rights group for more information.  Now animal rights organizations contact me to assist them with a campaign.  For example, I have worked with Animal Igualdad (click here to view the English version of their site) and Sea Shepherd. (see below for more on both) I think we need better photographs for animal rights campaigns that really tell the story. Often the activists are taking photos and are not necessarily equipped or trained to get the most effective images.

FARM:  Describe some experiences with We Animals that have really had an impact on you?

JO-ANNE: There have been so many. One that stands out was watching a chicken collapse out of fear, stress, and exhaustion when put on a truck for transport to slaughter.  I was taking photos as 25,000 broiler chickens were grabbed up, six at a time, and crammed into crates. I watched as they fearfully crowded into the corner of the barn, desperate to avoid their fate.

Broiler chickens being loaded on trucks for transport to slaughter. Photo by Jo-Anne McArthur

Out at the truck, I looked into the crates and one particular chicken caught my eye. She was panting furiously and looked like she was going to have a heart attack. Out of sheer exhaustion, she eventually fell forward, right on her face, eyes closed. I watched what she was going through, an incredible amount of violence, and thought… this is all she knows. This is all they know.  Looking at her and watching her collapse out of stress and exhaustion, I knew I needed to work for these animals for the rest of my life.

A rescued Sun Bear in Cambodia who happens to love pineapple jam. He looks sad, but really is just begging for treats! (and waiting to embrace Jo-Anne again) Photo by Jo-Anne McArthur

Another remarkable situation was with a rescued bear in Cambodia. Some of the bears are missing limbs as their paws are considered a delicacy and have been cut off.  These bears love to be out playing with one another, but there was one bear who preferred to be inside with the people. He reached toward people through the bars, played with balls, and brought balls to the people. I was standing too close to the bars and he pulled me into him, like an embrace. He had missing limbs and so he could not even embrace properly.  I could not believe the amount of forgiveness I was seeing in this animal. I thought of how similar we are – we like to play and like to be touched. It reminded me of how great the injustice is and how much I need to tell this bear’s story and help people see how much we have in common.

FARM:  When did you work with Sea Shepherd and what was the most challenging part of your work with them?

Ady Gil rammed by Japanese whaling boat. Photo by Jo-Anne McArthur

JO-ANNE: I was on the Sea Shepherd 2009/2010 Antarctic campaign for 2 months. I face the unknown with a lot of glee and a bit of terror.  The terror aspects of this adventure were the unknowns of the ocean which can be dangerous, and not knowing how the whaling fleet would react to us this year.  I was right to wonder: they ran over and sunk one of our boats (Ady Gil) that season.  I knew the Sea Shepherd Antarctic campaigns were dangerous and it was true!   I don’t think much about the challenges, though, as I’m usually pretty thrilled to be taking part in this type of work and that trumps all.

FARM:  What was the most memorable photo or moment from that campaign?

Sea Shepherd Crew of the Bob Barker - 2009/2010 Campaign. Photo by Jo-Anne McArthur

JO-ANNE: Not sure that I have a most memorable picture, though I love the image of our crew on the bow with waves crashing all around.  My wonderful memories are of the dedicated crew members, all of whom I admire so fully.  I also loved the storms.  The rolling, scary, exciting storms.  I was one of the only crew members who didn’t suffer from sea sickness, so I had the luxury of enjoying the storms more than others!  I also loved seeing the whales and knowing we were down there for them, to protect them.  Seeing their dark strong bodies touched my heart; each and every time they came to the surface I was thankful that Sea Shepherd was there to protect them from one of the many animal exploitation industries that puts money and greed before anything else.

FARM:  What project stands out in terms of your work with Animal Igualdad?

A Dead Layer Hen Found During an Open Rescue with Animal Igualdad. Photo by Jo-Anne McArthur

JO-ANNE: This organization is also dear to my heart. I follow everything they do and I believe the world is watching them too.  They lead by example with their open rescues, which are risky, as they show their faces. I love participating in their open rescues.  They are just like the investigations we do, however, there is the bonus of taking some of the animals out of there.  During investigations, we just document and get out, leaving all behind.  I’ve documented two of their open rescues and at the end of it all, they’ve saved the lives of some beautiful individuals and that is cause for celebration. (see photo below for celebration with a rescued chicken!)

FARM:  How do you deal with the despair and with seeing so much suffering?

JO-ANNE: The helplessness I experience when undercover and taking photos of animals in terrible situations is very difficult. I remind myself that there is a lot of pain out there and I am witnessing it in order to make a difference.

Rabbits slaughtered - 100 per hour. Photo by Jo-Anne McArthur

For example, when I was taking photographs as rabbits were being slaughtered, it felt awful to not reach out and save them. But it is important to not blow my cover. So you have to disconnect from those feelings and focus on the work.

I balance this by surrounding myself with good things that are happening. Farm Sanctuary is a very healing place for me.  I like to go and visit the rescued animals and sometimes even have a good cry! Being with the ones who have been rescued is a happy place.

Jo-Anne & a rescued chicken celebrate life! Photo by Karol Orzechowski

My office is another happy place, particularly since my birds are there! I also have a circle of women I meet with monthly to do healing practices, honor the Earth, talk about activism, and lift each other up. Connecting with the Earth gives me energy to do more work. That’s my religion. My photography work that is not part of We Animals also helps to balance out the intensity of the work.

FARM:  What do you see for the future of We Animals?

JO-ANNE: I primarily see two things happening in the future.

One is to do more photography involving concentrated animal feeding operations since the most animals are suffering and dying in these factory situations.

Secondly, I believe I now have a great archive of stories, photographs, and adventures from all over the world that is an incredible resource for humane education. People of all ages need to see it. It’s one thing to publish it, but it’s another to go to schools. I believe we can all focus more energy on sharing beyond our own groups.

Ndele with her friend, Jo-Anne McArthur. Photo by Robin Huffman

I encourage you to visit Jo-Anne’s Web sites. I promise you will come away changed and inspired. Her love of travel and passion for learning about people, animals, and different cultures has taken her to over 40 countries on all 7 continents.  She’s contributed to numerous projects and publications, served as a guest lecturer, and received extensive recognition. In addition to tirelessly working to help animals, she continually seeks ways to contribute to her community and inspire others to follow their passions. Read more about Jo-Anne and find out where you can see more of her work. Visit her Web sites: www.weanimals.org AND  www.joannemcarthur.com.

~ Cindi Saadi for the FARM blog

As animal advocacy nonprofits are in the direct business of helping animals, supporting these organizations (financially and/or as a volunteer) is always an effective way of benefiting the animals.  So we’ll start our list with No. 1) Direct Support and go from there with 11 more ideas for how you can make a difference for the animals in 2011.

2 ~ Stay informed. Read the latest, as well as the classic animal rights and vegan health-related books so you can pass along that knowledge to others. Watch videos & films and share them with others. You might even start a book discussion group. See this article about how one Connecticut town is reading Jonathan Safran Foer’s book, Eating Animals (while the selection for younger readers is Our Farm, by the Animals of Farm Sanctuary). Or host a screening of a powerful film such as The Cove or Peaceable Kingdom at your local library or other community building.

3 ~ Spend time WITH the animals & SHARE your experiences with others. Nothing is quite as powerful as your personal story. Visit animal sanctuaries, roll up your sleeves and volunteer, sponsor an animal, and take lots of photos or video to share online.

Liz Longacre of Your Time Travels meets the elephants! Photo by Jaime Careathers

Let other people see these beautiful animals and hear about your experiences with them.

You could even make your next vacation one that involves helping the animals too. (See Your Time Travels for vacations involving volunteer projects benefiting the animals.) Aside from monetary support, animal sanctuaries often have wish lists. See if one near you needs something you can donate.

4 ~ Commit to sharing a minimum number of animal rights/vegan advocacy books/DVDs this year. It’s a great way to spread the message. Instead of loaning out your books ~ buy copies to give away. You can also donate copies of important books to your local library, coffee shop, hospital, or community center. Check with the publisher ~ they may have special bulk offers for people who are purchasing books for donation.

5 ~ Prepare a vegan meal for a community group or business. Take a delicious vegan lunch and educational materials to your hair salon, parent’s group at school, doctor’s office, fire station, etc.

6 ~ Utilize your personal talents & gifts for the animals! Do an inventory of your skills and gifts and see how you can help the animals in a unique and creative way. Are you an artist? Do you make videos or write music? (See Etsy’s Vegan Etsy Team and Etsy For Animals. Or visit sites such as Our Hen House’s ‘Art of the Animal’ section for news about creative endeavors for the animals.) Maybe you are an up and coming vegan chef? Or maybe you enjoy speaking, coaching, or teaching? Dedicate time in 2011 to using your gifts for the animals! They need YOU! Reach out to others who do what you do and create a supportive network.

7 ~ Have a list of ready-to-share vegan resources (vegan cookbook titles, vegan blog sites, product suggestions, etc.). Concrete resources are critical for someone transitioning to a vegetarian or vegan diet. FARM’s Meatout Mondays is an effective resource as it includes recipes with easy-to-find ingredients, as well as product information, health articles, and inspirational stories. Sites like www.LiveVegan.org, www.TryVeg.com, Healthy Happy Life, and This Just In from VegNews are just a few sites loaded with resources. Offer to help a friend by having a vegan cooking get-together and sharing your recipes and tips.

It’s also important to have resources available for your local restaurants, stores, and cafeterias so that when you ask them to serve vegan options, you can provide them with very specific information. Several sites (i.e. Compassion Over Killing, Mercy For Animals, FARM Underground) have guides available online and manufacturers will often send you flyers to give to your local stores.

8 ~ Join the conversation. Get involved with your favorite organizations, vegan businesses, and vegan/animal rights bloggers on Facebook, Twitter, their blogs, and other social networking sites. Share their information with your network. Drive more people to these great organizations, businesses, & bloggers with your comments and postings. See the FARM Links page for a sampling of animal rights and vegan blogs, organizations, businesses, and more. And don’t forget to join FARM on Facebook and Twitter!

9 ~ Add your voice to the pro-animal blog community. Start your own blog and help spread the word about compassion for all beings and the many benefits of living vegan. If you REALLY get into it, you might consider attending the Vida Vegan Conference, the first ever vegan blogger conference, to be held in Portland in August 2011.

10 ~ Raise awareness in your community with a letter. Write letters to the editor of your local paper regarding animal rights issues, health issues related to consuming animal products, and environmental concerns associated with animal agriculture. Many animal rights organizations have letter-writing programs (such as FARM’s Letters Program) that you can be a part of. You can also speak out for the animals by adding comments to relevant online editorials.

11 ~ Think before you speak! Be thoughtful about what you say, write, and do.  As an animal advocate you are part of an important and well-scrutinized cause. Strive for effective advocacy and ask yourself if your words and actions are more likely to help or hurt the animals.

12 ~ Celebrate success! Celebrating is an important part of any effective venture. Take time to celebrate and acknowledge individuals and organizations working hard on behalf of the animals. Highlight what’s working well and we’re sure to see more of it! Let the world see that important changes are happening NOW for the animals. And don’t forget to acknowledge yourself for the energy and passion you put into making life better for the animals.

Sweet Red asks, "How will YOU help the animals in 2011?" ~ Photo by Cindi A. Saadi

2011 offers us a great opportunity to honor and serve the animals with our time, gifts, talents, energy, and love. How will you help to make 2011 a beautiful & victorious year for the animals?

~ Cindi Saadi for the FARM blog

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